Instagram Engagement Ledger
Engagement is arithmetic on numbers you already have. Paste likes, comments, saves, shares, accounts reached, impressions and followers from Instagram Insights. ToolUpa shows three rates — interactions ÷ reach, ÷ impressions, and ÷ followers — plus the mix of quiet actions (saves, shares) versus public ones. It does not fetch Insights, and it will not invent a “good ER for your niche”.
How to use it
- Open Insights for one post or a matching window (24h, 7d, 28d).
- Type the numbers. Do not guess reach.
- Read all three rates. A follower-based rate is not a quality score if most followers never saw the post.
Ledger
Enter Insights numbers you already have. Do not invent them.
Privacy
Numbers never leave this browser. There is no Instagram login. The sample row is an example, not ToolUpa’s account.
Related tools
FAQ
Which rate should I report to a client?
Say which denominator you used. Reach-based is usually the honest “of people who saw it” figure. Follower-based mixes in people who never saw the post.
Why can impressions be higher than reach?
The same account can view more than once. If impressions are lower than reach, you probably copied two different windows.
What is a good engagement rate?
This page will not invent one. Niches, collabs and giveaways move the number. Compare your posts to each other with the same denominator and window.